Public Relations
Creation and placement of in-depth feature articles and case studies in trade publications and magazines. Coordination with trade press editors for client participation in special issues.
Development of new product/corporate press releases and mailing to targeted media.
Custom publications, periodicals, newsletters and e-newsletters. Development of product catalogs, sales literature and corporate brochures.
Speech writing, management editorials and technical/white papers.
Advertising
Ad creation, including text, design and photography.
Planning, budgeting and execution of advertising programs in trade publications, magazines, newspapers and directories.
All customary contact with the media: selection and recommendation of media, overseeing contracts, issuing insertion orders, supplying ad materials.